Taste Life
Can consumption be done thoughtfully? Behavioral economists think so. Does it work for everyone? Probably not. As a wise business professor once told me, there are two types of consumers, the price-driven and everyone else. The price-driven care only about price. They live by the old ‘biggest bang for the buck’ adage and aren’t swayed [...]
Cross a plumcot with a plum and you get a pluot. Three-fifths plum, two-thirds apricot = one hundred percent delicious! Local horticulturalist Luther Burbank was the first to cross breed a plum with an apricot to create the plumcot. Floyd Zaiger took it a step further by crossing Luther’s plumcot with a plum and the [...]
Love living here. LOVE living here. Did I mention that I ‘love’ living here? Ok. I should watch myself. It’s not nice to gloat. However, it’s hard NOT to gloat with all the delightful adventures Sonoma County has to offer. This summer I plan to hit up my ‘big three’ outside of my main-stay wine [...]
